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Ben Sherman first started producing shirts from a small factory in Brighton in 1963. The Ben Sherman brand now produces clothing for men, women and boys, in addition to accessories. All feature the distinctive red, white and blue bullseye target logo, the signature colours also representing the Union flag. The clothes are masculine and mod-inspired, drawing from the 1960s style. The range contrasts a variety of fabrics; check, tweed and knitted waistcoats and jackets and trousers, with Union Flag print wallets and accessories.

